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Raihan Ali
Jun 25, 2022
In Welcome to the Forum
Microsites can be beautiful, smart, and fun. They can Jewelry Retouching also be messy, confusing, and frustrating. Especially from an SEO perspective. For the purposes of this article, let's just assume that a microsite is "a branded content site that sits outside of the company's homepage and/or brand URL." (Source: Contently) The problem with microsites is that in many cases they are created where a simple landing page or sub-folder would suffice. Or they are Jewelry Retouching created for a specific purpose and are never removed or integrated into the main site. Do not mistake yourself; microsites can be a good idea. When used strategically, they can benefit your brand Jewelry Retouching and your business. However, they can also be quite problematic. What's wrong with microsites? They are generally not good for SEO. It is much more difficult to create an authority for several domains than for a single one. If you have multiple websites linked to each other, it can negatively impact user experience. Visitors may not realize that they are leaving one area and entering another. Reporting Jewelry Retouching on aggregate performance of individual properties can be time consuming. You may also find yourself posting duplicate content on Jewelry Retouching the main site and microsite or having to reuse content. At Resolver, we have encountered all of the above. We decided to merge the microsite with the main site to avoid these issues in the future. Advertising Continue reading below What we have found is that by merging the two, we can avoid all of the issues I listed above while improving the performance of our main website. So if you've created or Jewelry Retouching inherited microsites that you wish you could integrate with your main site, read on. Does this sound like you? Your main site
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